Live the Pietro Beretta Experience
You can experience the timeless perfection of Pietro Beretta's products in the PB Custom Atelier in Gardone Val Trompia and in the Beretta Galleries located around the world.
We create endless possibilities in a unique
piece of engineering art.
Discover the ultimate expression
of 500 centuries-old Italian gunsmithing.
When someone comes to us with a dream, they take part into its realization step by step: this co-creation process leads to the generation of PB Selection one-off projects, unique pieces of art whose unique style and uncompromising quality suit their owner's identity, whether it's traditional, unconventional or contemporary and high-tech.
The innovative attitude and the industrial reliability of the oldest and one of the biggest firearm manufacturers in the world, to provide PB Selection works of art with the technical performances guaranteed to a military firearm. The massive research and development is constantly working on new products and technical features, but also exploring new materials, textures, coatings and designs, shaping every PB product into the next cutting-edge object.
Pietro Beretta master craftsmen inherited centuries of the finest Italian gunsmithing art, passed down for generations in Gardone Val Trompia. Starting from the finest raw materials and the solid and innovative engineering base of PB Selection products, gunsmiths, wood makers, engravers and gun case makers work in a perfect balance to master their art and create unique firearm pieces.